The biggest challenge for small businesses (or SMBs) is growth.
And by growth, I mean more exposure, more customers and employees and definitely more revenue. And while being in the process of this growth the workflows and organizational processes need to be streamlined within your business. That’s when Customer Relationship Management software becomes of great value.
Top CRM Software for Small Businesses
Alright, let’s get to it. Here are the top 10 Customer Relationship Management software for small businesses…
HubSpot offers a completely free version of its Customer Relationship Management software that is rather popular among small businesses. The software includes all of the basic features provided by Customer Relationship Management software, allowing you keep track of your company’s activities, including contacts and company profiles, assigning & tracking deals, and managing all of that data in a detailed dashboard (visible to all team members). Already a HubSpot Sales user? Then you can also use this Customer Relationship Management software to boost your inbound sales. Not to mention, HubSpot offers several integration options with popular apps like SalesForce, Shopify and Microsoft Dynamics.
Pricing: Free of costs.
2. Salesmate Customer Relationship Management
With Salesmate CRM you can speed up the sales processes and offer customers a personalized experience. Manage your contacts effectively and keep track of all related sales activities. This tool is also perfect for sending out email campaigns and you’ll know what happens to your emails once you hit send. As a Small Business you appreciate flexibility and scalability and Salesmate understands these needs.
Pricing: Starts at $12/user/month.
Though we previously included Zoho in our enterprise-grade software list, this software can also be employed by small businesses – thanks to the variety in editions offered. Zoho – in comparison to Insightly – offers a bit more in terms of sales/marketing features. It offers its users website visitor tracking, lead scoring, sales signals (with pop-up notifications about leads) and more. Note: Most of the advanced features are included only in the professional and enterprise editions.
Pricing: Free version, Standard ($12/month), Professional ($20/month), Enterprise ($35/month) and more.
SalesForce is perhaps one of the biggest and most widely used Customer Relationship Management software on the market. Luckily for smaller business, SalesForce offers a basic edition called Lightning Essentials. This package provides the user with an advanced contact manager that includes email integration and follow-up reminders. It also includes a lot of options for integration and customisation.
Pricing: Lightning Essentials package ($25/month/user), Lightning Professional ($75/month/user), and more.
Customer Relationship Management Software Salesflare’s sales pipeline
If you hate filling out a Customer Relationship Management and want one that actively helps you sell, Salesflare is a good choice for you. It automatically pulls up all the info you need and automatically keeps itself up to date.
Salesflare is built specifically for small and medium-sized businesses who sell B2B. And while it may look simple, it still packs a lot of power. You can even use it to send personal email sequences at scale
6. Agile Customer Relationship Management
Agile Customer Relationship Management is a particularly interesting CRM software in that it offers a lot of those big business features like custom appointments, drag-and-drop marketing automation and reports via email. This software also supports widgets, a large library of plugins, API-powered integrations and more. The free version, however, is quite limited in terms of features offered.
Pricing: Free for up to 10 users, or choose the Starter package ($14.99/user/month).
7. Freshsales Customer Relationship Management
Freshsales enables you to automatically capture your website visitors as sales leads and group them based on their engagement with your website. Assign them to the right salespeople on your team. Reach out to each lead with complete context and track deals by the personalized pipelines.
Pricing: Package for Growing Teams ($25,- /user/month).